Next month we’ll be in Las Vegas for our Xpert Summit and many of our clients will be presenting about technology, the campus visit and recruitment marketing.
But I want to take a moment to highlight some new recruitment marketing creative work by a few other TargetX clients; Worcester Polytechnic Institute (WPI) and Occidental College (Oxy).
WPI videos
I love them because they tell a story, cut through the clutter and say something definitive. The animation is such a departure from the normal voice-over and standard shots of campus.
WPI “Rowbots”
WPI “Special Delivery”
OXY Website
Oxy launched a new website and the content is not only authentic but also engaging. They’ve solved the over-crowded homepage dilemma by basically creating two home pages, “Now at Oxy” for the community and “Here at Oxy” which is more admission/recruitment based.
The best part? You can toggle between both. Even better? Check it out on your smart phone or tablet. Brilliant.
